Social Media Channels: Content Quick Guide - What to Post and Where?

Choosing the right social media platform for your target audience is only the first step. The type of content you create also needs to align with the platform and support your overall business goals and objectives. As a follow up to last month’s blog, below is a quick guide to social media content to help you understand what to post where.

Facebook - as one of the most versatile social media platforms, Facebook supports a wide range of content, including images, short videos, external links, polls, and live streams. This flexibility makes it one of the best platforms for raising brand awareness and fostering community engagement.

Best for: Brand Awareness | Lead Generation | Customer Engagement

Instagram - all about visually engaging content. High-quality images and short-form videos work best, making it great for behind-the-scenes, lifestyle or user-generated content. Whilst its an excellent platform for brand awareness and storytelling, it does come with limitations, external links are limited to the bio, making website traffic generation more challenging.

Best for: Brand Awareness | Lead Generation | Customer Engagement

TikTok -as a video-first platform, it’s best suited for trendy, informal, and highly engaging content. Brands that can embrace creativity and are able to adapt quickly to viral trends can build strong connections with their target audience. Due to it’s a fast-paced nature, businesses need to post regularly to stay relevant.

Best for: Brand Awareness | Customer Engagement

X (formerly Twitter) – used mainly for real-time conversations and audience engagement via short-form text posts and engaging visuals. It can also be used for customer service, thought leadership, and live event coverage. For those businesses who want to spark discussions, share industry insights, or respond directly to customers, it is a valuable tool.

Best for: Customer Engagement | Thought Leadership

Bluesky - much like X, Bluesky uses short-form text posts to engage in real-time conversations. However, as a newer platform, it is more attractive to a tech-savvy, forward-thinking user base.

Best for: Customer Engagement | Thought Leadership

LinkedIn - the ideal platform for in-depth business updates, thought leadership, and long-form content. Unlike other social media platforms, it has the ability to publish long or full-length articles, making it a great alternative for those without a dedicated website. If your goal is to be seen as an industry leader, sharing insights, company news, and professional achievements helps establish credibility.

Best for: Lead Generation | Thought Leadership | Networking

With this content quick guide, you should be able to choose the right social media platform and, more importantly, tailor your content to align with your overall business goals and drive meaningful engagement.