Social Media Channels Audiences Quick Guide

Social media has become part of everyday life and can be a great tool for brand awareness and connecting with your customers. However, with the increasing number of platforms, businesses can easily fall into the trap of thinking that they have to be on all of them, all of the time. Here’s a quick guide to social media channels audiences so you can choose the platform that best aligns with your customer demographics and user behaviours.

Facebook - The third most-visited website after Google and YouTube, it remains the most popular with Gen X, Baby Boomers and Millennials. (Source: SproutSocial.com) This makes it a great channel for those looking for a broad audience reach, including the older demographic.

Instagram – Popular with a younger audience, with more that 75% of users under 44. (Source: GetPhyllo.com) Originally built as a platform to share photos taken on mobile devices, it’s used mostly by those seeking visually engaging content.

TikTok – Primarily used by Gen Z and Millennials (under 44s), it is ideal if you want to create short-form videos with viral potential and are a business looking to stay on top of the latest trends.

X- Over 57% of users are under 34, and two-thirds are male. However, since it’s transition from Twitter to X, usage has reportedly fallen about 12% in the past year. (Source: LinkedIn article) This platform is used for real-time updates and direct audience engagement.

Bluesky - A newer platform gaining popularity with early adopters and tech-savvy communities. If you are looking to connect with innovative audiences, this platform could be a good fit for your brand.

LinkedIn – Originally created as a professional network site, LinkedIn is now used for Business-2-Busines (B2B) marketing, business updates, thought-leadership and professional networking. Over 50% of users globally are aged between 25 and 34. (Source: Statista.com) With the transition to digital hiring, LinkedIn is also seen as the key channel for recruiters and those actively seeking jobs.

By understanding these social media channels audiences and where your target audiences spend their time, ensures that your social media posts and promotions have the biggest impact.

Remember, it’s also important to consider how these platforms support your overall business objectives, goals and content strategy. More insights on these topics are coming soon— sign up to the AIM newsletter today so you don’t miss out.